The influence of trust and social norms on the utilization of health service access in pregnant women

Authors

  • Tri Sunarsih Universitas Jenderal Achmad Yani Yogyakarta
  • Endah Puji Astuti Universitas Jenderal Achmad Yani Yogyakarta
  • Elvika Fit Ari Shanti Universitas Jenderal Achmad Yani Yogyakarta

DOI:

https://doi.org/10.30989/mik.v14i2.1721

Keywords:

Healthcare Access, Maternal Health, Pregnancy, Social Norms, Trust

Abstract

Background: Maternal health is a crucial aspect of pregnancy, requiring adequate healthcare access to ensure the well-being of both mother and fetus. However, various social, cultural, and economic factors influence healthcare utilization among pregnant women.
Objective: This study aims to analyze the impact of trust and social norms on healthcare access among pregnant women in Ngalang, Gedangsari, Gunungkidul.
Methods: A quantitative approach was employed using multiple regression analysis, with healthcare access as the dependent variable and trust and social norms as independent variables. Data were collected from mothers with young children (0–6 years) through a structured questionnaire. Descriptive statistics and classical assumption tests were conducted to ensure data validity.
Results: The results indicate that most respondents (76.3%) have high levels of trust and adherence to social norms, which significantly influence their utilization of healthcare services. The regression analysis shows a positive and significant relationship between trust, social norms, and healthcare access, with a determination coefficient (R²) of 19.4%.
Conclusion: This suggests that while trust and social norms contribute to healthcare utilization, other factors also play a role. Additionally, traditional beliefs and limited health literacy may hinder healthcare access despite high trust levels.

Author Biographies

Tri Sunarsih, Universitas Jenderal Achmad Yani Yogyakarta

Jalan Brawijaya, Gamping, Sleman, Yogyakarta, Indonesia.

Endah Puji Astuti, Universitas Jenderal Achmad Yani Yogyakarta

Jalan Brawijaya, Gamping, Sleman, Yogyakarta, Indonesia.

Elvika Fit Ari Shanti, Universitas Jenderal Achmad Yani Yogyakarta

Jalan Brawijaya, Gamping, Sleman, Yogyakarta, Indonesia.

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Published

2025-08-29

How to Cite

1.
Sunarsih T, Astuti EP, Shanti EFA. The influence of trust and social norms on the utilization of health service access in pregnant women. Media ilmu kesehatan [Internet]. 2025 Aug. 29 [cited 2025 Aug. 31];14(2):186-98. Available from: https://ejournal.unjaya.ac.id/index.php/mik/article/view/1721