Analisis Kata Kunci untuk Mendapatkan Konversi Tertinggi dari Platform Google dan Tokopedia

Dimas  Pratama Jati; Aris Wahyu Murdiyanto; Kharisma; Nurul Fatimah

doi:10.30989/teknomatika.v14i2.1107

Dimas Pratama Jati Universitas Jenderal Achmad Yani Yogyakarta
Aris Wahyu Murdiyanto Universitas Jenderal Achmad Yani Yogyakarta
Kharisma Universitas Jenderal Achmad Yani Yogyakarta
Nurul Fatimah Universitas Jenderal Achmad Yani Yogyakarta

DOI: https://doi.org/10.30989/teknomatika.v14i2.1107

Abstract

The business world is very closely related to advertising, advertisements in print, electronic and digital media, In advertising on digital media we need keywords as a reference for search engines to find what we want, Targeting the right keywords in articles is very important to help websites easy to find in search engines. However, in choosing these keywords it is often not appropriate or not in accordance with what is desired, where the inaccuracy of the keywords will make the ad not suitable for the site or product being marketed, so that it is not optimal. The first step is to determine the items to be advertised and then look for the right keywords by looking at the Click Through Rate (CTR), which is the ratio of the number of clicks to the number of impressions, then running ads based on the keywords that have been obtained for an item, then analyze the results of running ads. The results of the two platforms between Google Ads and Tokopedia get an increase of visits after running ads, running ads using keywords with high CTR is very influential on visits and sales. It was recorded that during the ads run there were 2 sales that entered Tokopedia with a total of 3 items sold. If the purpose of the ad is for Brand Awareness, it is better to use Google ads to run ads, because the number of impressions of Google ads is better, but if the purpose of the ad is to sell then it is better to use Tokopedia because the number of conversions is more than Google ads.

References

[1] Ilham Mubarok, “5 Jenis Iklan Online Paling Ampuh Untuk Mendatangkan Profit,” Jun. 2018, Accessed: Jul. 19, 2023. [Online]. Available: https://www.niagahoster.co.id/blog/jenis-iklan-online/

[2] A. Chairun, “Alasan Pentingnya Beriklan di Sosial Media Untuk Bisnis Online,” 2020. https://www.exabytes.co.id/blog/alasan-pentingnya-beriklan-di-sosial-media/ (accessed Jul. 19, 2023).

[3] J. Wong, “internet marketing for beginners. jakarta: Pt,” Elex Media Komputindo, 2010.

[4] O. Abdullah, “3 Cara Mudah Temukan Kata Kunci Artikel Kamu,” 2019.

[5] Silvia, “Mengenal Pengertian Keyword, Fungsi, dan Jenis Keyword,” https://www.jetorbit.com/blog/mengenal-pengertian-keyword-fungsi-dan-jenis-keyword/, Sep. 27, 2021.

[6] T. H. Sinaga and E. Hadinata, “Implementasi Teknik Search Engine Optimization Dalam Meningkatkan Trafik Website Bima Utomo Waterpark,” Query: Journal of Information Systems, vol. 3, no. 2, 2019.

[7] Aldwin Nayoan, “Apa itu E-commerce? Berikut Pengertian, Jenis, serta Manfaatnya!,” https://www.niagahoster.co.id/blog/apa-itu-ecommerce/, Jun. 18, 2022.

[8] S. N. Wahyuni, “Penerapan Dan Optimasi Riset Keyword Dengan Teknik Allintitlle Pada Mesin Pencari Google.,” Jurnal Pendidikan, 2018.

[9] A. Abdurrahman, “Analisis Pengaruh Kata Kunci Kompetitif Pada Search Engine Optimization (SEO) Terhadap Pemasaran Online Untuk Produk Notebook,” Jurnal Ilmiah Informatika Komputer, vol. 19, no. 3, 2014.

[10] Ratna Patria, “Search Engine Adalah: Pengertian, Cara Kerja, Macam, Dll,” https://www.domainesia.com/berita/search-engine-adalah/, Jan. 12, 2022.