INDONESIAN JOURNAL OF ECONOMIC AND SOCIAL SCIENCE

Analisis Penerapan Owned Media pada PT. Jogja Eco Wisata

Firman Unggul Prayudha — 2024-05-31

PT Jogja Eco Tourism is a tourism company operating in Yogyakarta, Indonesia. They have a number of media owned assets, such as the official website, social media accounts. This research is Field Reseach. There are eleven (11) problems that lie behind the lack of confidentiality to owned media owned by PT. Jogja Eco Tourism due to lack of management in its managerial terms such as, a) Content Planning, b) Content Building, c) SEO optimization, d) Website Management, e) Social Media Management, f) Quality Control, g) Performance Analysis, h) Interaction with Audiences, i) Integration with Marketing Strategy and also j) Compliance with Law and Ethics as well as k) Lack of human resources. A number of steps have been attempted by PT. Jogja Eco Tourism to solve eleven (11) problems on owned media. There are 6 steps that have been taken by P. jogja Eco tourism in solving these problems. The method is to: (a) set goals (b) posting consistency (c) target audiences (d) management or maintenance (e) content selection up to (f) recruitment of new employees to advance online marketing performance. The settlement has not covered legal and ethical compliance issues, considering that P.T. Jogja Eco Tourism Centre is dealing with the law at the moment.

Hubungan Antara Komunikasi Efektif dengan Team Work Pada Karyawan Di Seven Inc Yogyakarta

Dinda Lulu Fazira — 2024-06-19

Organisasi dapat berkembang karena adanya karyawan yang terlibat. Tujuan organisasi akan tercapai jika karyawan mengupayakan dengan baikvisi dan misi organisasi. Penelitian ini bertujuan untuk menganalisis hubungan antara komunikasi efektif dengan team work pada karyawan di Seven Inc Yogyakarta. Komunikasi efektif merupakan sebuah proses pembentukan, penyampaian, penerimaan, dan pengolahan pesan yang terjadi di dalam diri individu dengan tujuan tertentu. Alat ukur yang digunakan dalam penelitian ini adalah teori dari Morgan pada team work yang telah dimodifikasi berdasarkan Dewa (2018) dan skala yang digunakan untuk meneliti komunikasi efektif adalah skala komunikasi efektif yang telah dimodifikasi berdasarkan Ardyawin (2017) berdasarkan teori dari Tubss dan Moss untuk mengumpulkan data. Subjek penelitian ini adalah laki-laki dan perempuan dengan rentang usia 20 sampai 25 tahun. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan korelasional dengan subjek 100 karyawan yang berlokasi di Seven Inc Yogyakarta. Teknik pengumpulan data yang peneliti gunakan adalah kuesioner. Analisis hipotesis menggunakan analisis korelasi Spearman rho. Hasil uji hipotesis diperoleh nilai p=0,000 (p<0,05). Berdasarkan data yang diperoleh dan dianalisis hasil penelitian menunjukan bahwa hipotesis penelitian ini dapat diterima, artinya terdapat hubungan positif.

Analisis Pengendalian Persediaan dengan Metode Economic Order Quantity (EOQ) untuk Meningkatkan Efisiensi Biaya Persediaan Bahan Baku (Studi Kasus pada Maula Hijab Yogyakarta)

Putri Ratnani Putri — 2024-06-28

The purpose of this study was to analyze inventory control using the Economic order quantity (EOQ) method to increase the cost efficiency of raw material inventory at Maula Hijab Yogyakarta. This study uses a qualitative approach with data collection methods in the form of interviews, observations, and documentation. The data analysis technique used is a comparative method by comparing the Economic Order Quantity (EOQ) method with the method used by the company to control inventory. The results showed that the application of the Economic Order Quantity (EOQ) method in controlling raw material inventory can minimize the total inventory cost of Rp. 29.713.830 with a total purchase of 84.561 yards each time with a purchase frequency of 6 times. The conclusion of this study shows that the application of the Economic Order Quantity (EOQ) method shows the number of orders that are more economical and can streamline the cost of raw material inventory than the method used by company.

Assessment of the Impact of Household Income on Child Labour in Bauchi State, Nigeria

Ibrahim Musa — 2024-06-28

This study examines the impact of household income on child labour in the Bauchi Local Government Area of Bauchi State. The study employs the use of a survey research design through questionnaires. Data were obtained from 50 respondents who reside in the Bauchi Local Government Area of Bauchi State. The study makes use of percentage analysis and chi-square for data analysis and tables for data presentation. The result shows that low household income and lack of economic opportunities are the major determinants of child labour in the area, with an inverse relationship between household income and child labour. The research finds that a large majority of respondents (80%) do not receive grants or support from the government. Therefore, the study recommends policies that will provide more employment opportunities and household income schemes.